• For the past four decades, Mattel Malaysia has been the leading manufacturer of die-cast vehicles which are exported across the globe.  
  • Mattel’s purpose is to empower the next generation to explore the wonder of childhood and reach their full potential.  
  • To commemorate our 40th anniversary in Malaysia, Mattel is joining hands with Malaysia’s iconic national automotive brand, PROTON to create the first ever Hot Wheels – Proton Saga vehicle.
  • This is an exciting license partnership as we join to develop a Hot Wheels car, modeled after the original Proton Saga, the first model manufactured by PROTON, which will now become a part of Hot Wheels’ singles collection. 
  • This license partnership aims to uphold the proud legacies of both Mattel and PROTON to continue to provide high-quality vehicles to fans of all ages worldwide. 
  • The license partnership between Mattel and PROTON is significant for Malaysians as they witness Malaysia’s first car transformed into a 1:64 scale model to ignite the passion of car enthusiasts both in Malaysia and worldwide. 

Hot Wheels X Proton Kids Design Competition

As we look forward to unveiling the very first Hot Wheels Proton Saga vehicle in the Hot Wheels basic cars mainline worldwide end of the year, we are calling Malaysian kids to be part of yet another epic occasion! 

Here, introducing the Hot Wheels x PROTON Kids Design Competition where Malaysian kids are given the chance to develop their creativity and imagination skills in packaging design. 

The winning design will be commemorated as the design of the blister card of the Proton Saga vehicle ‘special edition’ and will be sold nationwide in Malaysia early 2024!


*Visual for illustration purpose only

Top 3 winners will walk away with attractive prizes!

Grand Prize
Cash Prize of RM500
Hot Wheels Products worth RM800
Limited Edition Hot Wheels merchandise
Special mock-up of the Hot Wheels Proton Saga Blister Card Winning Design

1st Runner Up
Cash Prize of RM350
Hot Wheels Products worth RM500
Limited Edition Hot Wheels merchandise

2nd Runner Up
Cash Prize of RM200
Hot Wheels Products worth RM300
Limited Edition Hot Wheels merchandise

3 x Consolation Prizes
Hot Wheels Products worth RM150
Limited Edition Hot Wheels merchandise

Prize Presentation and Meet & Greet with Hot Wheels Designer
1 x Signed Limited Edition Poster